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“This is what I call the Ten Foot Suit. Looking at it from ten feet away, you can’t see the stripes. What you see is the rich texture of the material. As you get closer you can see the subtle stripes.” With that, Joe, The Thespian Haberdasher began to show us suits.
“Each one of our suits comes with a history, a biography showing the material, its origin and where the craftsmen put their talents to work to create this beautiful suit.”
Over the top? Sure. Taking unnecessary time for the dramatic? Without a doubt. Yet Joe understands that everyone wants to feel special, to be fussed over a bit and feel a sense of others caring about them.
Your customers want that – no news there. So do those who look to you for leadership. They probably don’t need a ten foot view or a biography. They most certainly do need more than, “Give me your work output and here’s some money.” What are you doing to let those who look to you for leadership see clearly that you care about them?
Post your comments below for all to benefit. And, if you’d like a bit of direction about this issue (and without the theatrics), just contact Jack.
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